REL has developed extensive wholesale network in India and U.A.E, wherein the wholesale depatment of REL directly distributes it's products to the jewellery showrooms.
REL has deligently built a domestic distribution network in India spanning the entire country.
REL supplies jewellery to about five thousand retail showrooms across India.
REL has also built a wide spread wholesale distribution network in U.A.E spanning across the major cities of U.A.E.
The demand and supply patterns of the products in each of the showrooms are closely monitored by the marketing division with the help of advanced software. The distribution network works closely with the product division and provides regular feedback to streamline existing product range and to develop new products based on the market demands.